Contemporary & Future Challenges in HRM Essay Example | Topics and Well Written Essays - 3250 words

Contemporary & Future Challenges in HRM - Essay Example It is the responsibility of HRM personnel to find ways to develop effective programmes that meet this challenge. Information used by HRM in decision making is provided by the human resource management information systems (HRMIS), which is an integrated system based on technology for organizational use. To transform the way HRM delivers its activities, the use of â€Å"workforce technologies† has grown rapidly in the last decade. These pertain to most human resource activities such as recruiting, training, addressing grievances, legal work, performance appraisals, pensions and benefits, and other areas. An HRMIS can significantly improve the efficiency of the HRM operations, raise profit levels and perform risk management for the organization. Future challenges in human resource management can be met with potential applications of HRMIS, as in training management, risk management, and overall cost reduction of human resource management activities. Human resource management (HRM) is a function of organizational systems to ensure that â€Å"human talent is used effectively and efficiently to accomplish organizational goals† (Mathis & Jackson, 2006: 28). Most organizations have physical, financial, intangible and human assets. The human asset or the human capital constitutes the combined value of the skills, capabilities, knowledge, life experiences, and motivation of an organizational workforce. The contemporary and future challenges faced by human resource management are: the â€Å"globalization of business, economic and technological changes, workforce diversity, organizational cost pressures and restructuring† (Mathis & Jackson, 2006: 28). There is an ongoing transformation of HR roles by technology and outsourcing and also by the need for HR to become a more strategic contributor. HR technology in the form of Human Resource Management Systems (HRMS) helps to improve administrative efficiency levels and present increased information for strategic

Internet Marketing Essay Example | Topics and Well Written Essays - 500 words

Internet Marketing - Essay Example The internet is very effective in carrying out this exercise. One other advantage of this strategy is that it is captivating and it appeals to the interests of the targeted consumers. The marketer is also in a position to tailor the message in the desired way so that it can have a positive impact on the targeted consumers. Basically, the strategy of storytelling helps to increase a market share for the company. 2. In order to strike an emotional cord, there are different brand storytelling techniques that are effective. The technique of presenting the product as unique is very effective since it appeals to the emotions of the targeted people. People are compelled to think deep in a bid to establish the main reasons why the product is presented as unique compared to other similar market offerings. This marketing strategy is particularly designed to appeal to the emotions of the customers so that they can try the product. They tend to ask themselves this simple question: Why is the product better compared to other similar products found in the market? This is likely to compel customers to develop a positive perspective about the product. For instance, they will buy it on the basis of the emotional benefit they will gain from using it. In some cases, people are satisfied by the benefits they will derive from using a certain product. Therefore, the brand story should explain it all. 3. The other elements in the brand story that are effective in content strategies include things such as product feature and quality. In most cases, the consumers buy a product as a result of the information about that offering they have. Information about a product includes elements such as product features as well as quality. Customers are primarily interested in buying products that have value for their money. These products would satisfy the customers if they are comprised of quality features. This is the essence of marketing where the marketers seek to satisfy the